UCA Clearing Campaign

To communicate the ‘Clearing’ offering UCA has available for prospective students, we devised and created a messaging campaign. This was a fantastic opportunity to position UCA as a centre of excellence and an exciting environment to begin a creative career.

The objective was to simply drive prospects to a twitter forum where they would be able to join the conversation, find out more and enjoy one-to-one engagement with real-time human support. To compel engagement we devised copy and graphic design to weave a special blend of relevance and mystery.

We minimised unnecessary information and made the hashtag the point of focus. We created a unique and engaging campaign to be rolled out with consistency across a considered and effective suite of touch points.

TESTIMONIAL

“As a specialist institution, it’s important that we work with designers who understand and deliver highly compelling visual creations. On our latest Clearing campaign, Luke provided us with a solution which resulted in the campaign receiving international recognition – being mentioned as a shining example of how to execute a Clearing campaign, at the EAIE (European Association for International Education) Conference in Prague.” Rob Harling, Digital and Social Manager, University for the Creative Arts